About us

The idea to construct Pasture Coach came about over a Christmas dinner. Chris Lewis a dairy farm consultant was looking for an easy to use computer tool for pasture that his farming clients could use. Dave McIver (brother in law) was looking for a programming challenge.

With administrative support from Rachael and Gail our respective life partners, we agreed to “give it a go”. AgSoft Solutions is the family company established and operated to deliver the developing software.

Our core value is Keep It Simple. We could see farmers wanted to manage and utilise their own pasture management data but would want a robust tool so that anyone in the farm team could use it. Pasture Coach was developed on a database platform with this in mind.

Over time Pasture Coach has had new features added with tools that enable farmers turn pasture data into short term management support. These changes have often been derived from clients suggestions and will continue to use your feedback.

 As we continue to develop this tool we will stick with our core principles – Keep It Simple and Make it Work for Everyone.